Do You Use This Amazing Keyword Tool?

There are lot of keyword tools out there with lot of features.

There are keyword tools that give you lot of stats like number of monthly/daily searches, competition, your possibilities to rank in the first page of Google for a specific keyword, etc.

But I think that what some people overlook and that is really crucial when it comes to keyword research is if the keyword is a buying keyword.

In other words, you have to know how likely to buy someone who uses a specific keyword in search engines is.

Microsoft has a very cool keyword tool which tells you this. Probably it is not 100% accurate but it is a good indicator.

Here is an example:

As you can see "train a horse" is not a buying keyword.

Another example: 

As you can see "train a dog" is a buying keyword.

Let me explain...

If the Non-Commercial Intention is Above 0.50 or if the Commercial Intention is Below 0.50 it means that it is not a buying keyword - according to Microsoft.

And vise versa, if the Non-Commercial Intention is Below 0.50 or the Commercial Intention is Above 0.50 it means that it is a buying keyword - according to Microsoft.

Isn't it cool?

You can find it here:

http://adlab.microsoft.com/Online-Commercial-Intention/

Now I would like to know what you think about this. Please leave your comments.